Singapore – GrabAds’ “Marketing Manager”, its web-based marketing platform dedicated to SMEs, is now available on mobile in a bid to help SMEs in the Southeast Asia region to boost their sales. The platform was previously launched in June 2023.
‘Marketing Manager; has also introduced the all-new “spotlight campaigns” feature, exclusively for mobile, where Grab curates specially designed campaigns – often only for a limited time- to assist merchants in maximising visibility and enhancing sales conversions.
Through this feature, merchants can strategically reserve high-visibility spaces for their stores, exclusively within Grab-hosted campaigns, increasing exposure and driving sales with a single, impactful campaign.
Moreover, MSME merchants on Grab can also use Marketing Manager’s newly enhanced features to drive more sales, including ease of creating ads based on their target audience requirements and sales goals; real-time reports help merchants readily gain insights into how successful their campaigns are; and ability for merchants to only pay for successful orders on a cost-per-order (CPO) basis.
Ken Mandel, regional head of GrabAds and Brand Insights, said, “GrabAds is committed to providing self-serve solutions to help our MSME merchant partners promote their products and drive more sales for their business through Grab. MSME merchants juggle various roles–from chef to bookkeeper, accountant and marketer– which necessitates their need for an easy-to-use, flexible yet effective marketing tool.”
He added, “When we conducted our own survey among our merchants, nearly half the merchants said that they prioritise conversion and cost when selecting an ad platform, which is why the latest features on Marketing Manager on mobile address the everyday challenges that our MSME merchants face.”
‘Marketing Manager’ on mobile is designed for merchants looking for straightforward and swift campaigns on mobile, providing a user-friendly option and is now available in Cambodia, Malaysia, Myanmar, Singapore, the Philippines and Vietnam.
Meanwhile, for businesses in need of more advanced tools, the web-based Marketing Manager Pro offers more comprehensive features suited for digitally savvy merchants seeking greater customisation for their ad campaigns.
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